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Natalie Zingg Builds

Dispatch 02

Baby Shower Game Maker Became Bigger Than Baby Showers

Sometimes the first customer is a specific moment. Then you notice the moment is part of a bigger pattern.

I started with one celebration because one celebration is a real problem.

Then people kept having other celebrations.

The public lesson is simple: a narrow first version can still point at a wider human mess. The private lesson — how I would actually build that — stays private.

next up → I Almost Built Story Vault Wrong