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Natalie Zingg Builds

Field notes

Build Notes

Dispatches from the workbench — what I tried, what happened, and what I'd do differently.

  • Dispatch 01

    I Almost Built Story Vault Wrong

    The temptation was to make the product do everything. The better version does less, on purpose.

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  • Dispatch 02

    Baby Shower Game Maker Became Bigger Than Baby Showers

    Sometimes the first customer is a specific moment. Then you notice the moment is part of a bigger pattern.

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more as they happen…