Content-creation gear
For recording the build, not for becoming a studio.
What actually matters
- A phone you already own plus a tripod and decent light beats a camera you have to learn.
- A tripod with a phone mount and a flexible arm covers most small-business filming.
- Sound again: a small clip-on microphone changes more than any camera upgrade.
- Storage and a workflow for the footage matter more than the gear. Most of it dies on a full phone.
Picks
No specific picks in here yet — I only list things once I've actually formed an opinion about them. The points above are what I'd go on in the meantime.
Also in being seen and heard
- WebcamsWhat a client sees on a call. Usually the cheapest credibility upgrade available.
- MicrophonesPeople forgive a bad picture. They hang up on bad audio.
- LightingThe upgrade with the best ratio of cost to visible difference.
- Product photographyHow a small product looks when somebody is deciding whether to buy it.
Kit is the easy part. The awkward part is usually the process.
Buying a label printer fixes an afternoon. If the thing eating your week is the admin around the orders rather than the packing itself, that's the part I build.
Tell me what's eating the week