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Natalie Zingg Builds

Product photography

How a small product looks when somebody is deciding whether to buy it.

What actually matters

  • A light tent removes the two hardest problems at once: background and shadow.
  • A sheet of white foam board as a reflector costs almost nothing and does most of the work.
  • Consistency across a listing matters more than any single photograph being perfect.
  • Shoot on a tripod. Same angle, same height, every product, every time.

Picks

No specific picks in here yet — I only list things once I've actually formed an opinion about them. The points above are what I'd go on in the meantime.

Also in being seen and heard

Kit is the easy part. The awkward part is usually the process.

Buying a label printer fixes an afternoon. If the thing eating your week is the admin around the orders rather than the packing itself, that's the part I build.

Tell me what's eating the week

All must-haves