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Natalie Zingg Builds
LiveEcommerce · digital products

Baby Shower Game Maker

A shower game that doesn't feel like homework.

  • Ecommerce
  • Personalization
  • Design Systems
  • Digital Product Generation
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Three games from one collection, generated on the same theme and carrying the same shower date.

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why I built it

The problem I'm interested in

You want the party to look like somebody planned it, and you have neither a designer nor a spare evening to become one.

What I built

A design library of themed collections, and a generator that prints a party's own details onto games that were already designed properly.

The artwork and the layout are fixed by the design; what changes is the date, the wording and the colours. That is the whole trick — personalisation that cannot make the piece ugly.

What it does

  • 28 theme collections in the library, each with its own motifs, frames and listing images
  • Games generated per collection — the Romantic Watercolor Wildflower collection carries 16
  • The shower date printed under the title of every sheet
  • Type and colour pairings chosen per order, with the layout left alone
  • Print-ready sheets, sized and bled for home or a print shop
The thinking(2 notes)

The personalisation is deliberately narrow. Anything that lets a customer move the artwork is a way for the thing they receive to come out worse than the picture they bought.

The collections are data, not one-off files, so a new theme is a folder rather than a rebuild.

Where it is

Live, and open to anyone at babyshowergamemaker.com.

Following isn’t live yet. I’d rather not take your details until there’s somewhere safe to keep them.

related dispatches

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